By: Sandy Nene I am sure many of you have experienced being bullied. Whether it was at school by the ‘cool kids’ or at home by your big brother. There are many ways that one could be bullied. As bloggers, we all love working with brands, it gives us growth and makes us look ‘cool’ or ‘legit’ towards fellow bloggers – but my question is, is it ALWAYS good for us, our blogs and our readers? I have worked with so many brands as a blogger and that has only started after a year I’ve started blogging, I’ve had both bad and good experiences working with these brands (of which I won’t mention) and doing research from more experienced bloggers has helped me realise what I’m worth.
Free Stuff Won’t Pay The Bills
As much as most PR companies don’t like admitting it, when they send you free stuff; they are actually bribing you. It’s either they expect you to write something good about their brand/product or they are trying to find a way to win you and make you do stuff for them and also try blackmailing you by promising to send you more free stuff in return to publish their press release (that most of the time isn’t relevant to what you write about or what your readers may be interested in). We all love free stuff and it isn’t easy turning them away, this is a difficulty that new bloggers come across. If you are a student and really want to start making money from your blog, you should start knowing what you’re worth. Charging PR companies for reviews, competitions and press releases is never an easy step to take but at the end of the day it needs to be taken – you can save up that money and start investing on your blog.
Here’s What You Could Start Investing For:
- A domain for your blog.
- A nice, good looking and unique theme.
- A Logo.
- Business cards.
- Petrol/transport money when covering events and attending meetings.
- Your Bandwidth
When PR companies send you stuff for you to publish on your blog it’s never wrong to respond saying “Hi_____ thanks so much for contacting me. Here are my rates (attached), let me know if you need any further info. Looking forward to hearing from you. Kind regards_____” if that PR company really care about you, your blog and your readers, they might consider replying and then you could start negotiating prices and so forth. At first, some publicists may not reply – why? Because you stood up for yourself, your blog and your readers – you are looking at yourself as a professional, your blog as your brand/business and your readers as valued customers/audience. Honestly… you’ll never see me browsing through a blog that’s full of press releases and not quality content. I love quality and hearing people’s thoughts.
However, there are brands which are always nice working with… brands who care about you and really wanna see you grow. Don’t chase them away, hold on and stay loyal to them. There are brands who are relevant to your blog, don’t be afraid to share or write about them when you see a need to (remuneration free). Look out for my next post where I’ll be explaining to you when is the right time to start charging for editorial on your blog.
Here’s a short definition of bullying I found on Wikipedia: Bullying is the use of force, threat, or coercion to abuse, intimidate, or aggressively to impose domination over others. The behavior is often repeated and habitual. One essential prerequisite is the perception, by the bully or by others, of an imbalance of social or physical power. Behaviors used to assert such domination can include verbal harassment or threat, physical assault or coercion, and such acts may be directed repeatedly towards particular targets. Justifications and rationalizations for such behavior sometimes include differences of class, race, religion, gender, sexuality,appearance, behavior, or ability. If bullying is done by a group, it is called mobbing. The target of bullying is sometimes referred to as a “victim ”
Are you or your blog being bullied? What are you doing to stop this? What do you love or hate about working with brands?