By: Ayabonga Ngoma

I was invited to the CSquared SA Style Icon Search event which was held at SET in Rosebank. The event was for the public voting stage of the competition that C² has had running since last year, where regular male folk put up their pics on Facebook to show off their personal style for votes and the chance to win the title of Style Icon of 2013.

This was the Joburg edition and 17 finalists strutted their stuff and showed off their swag to the judging panel for a chance to compete in the finale in Cape Town. The panel included the outrageously exciting Kuli Roberts as the celeb judge, as well as the brand and product heads of House of Monatic and L’Oréal SA. Model Stevel Marc hosted the evening and introduced the finalists as they modelled.

Guests were treated to a non-stop flow of cocktails courtesy of Martini… all night! Free drinks at an event add that extra bit of an enjoyable vibe… there I said it! Kudos to the guys who were making sure the bar was never without a cocktail all night.

Wayne Govender, Carducci menswear designer, showcased the labels Summer 2014 collection at the event in a fun, sexy fashion show. Last year’s Style Icon winner was one of the models in the show, showing that winning the title can reap some rewards. The collection had some great pieces, and it seems like floral print for guys is a trend this summer. My favourites were the well-tailored and rich coloured blazers and chinos… I’m a sucker for a great blazer!

During the evening SA DJ royalty, Naves and Sphectacular were on the decks offering the soundtrack to the shows and continued their energetic set through the night. Apparently there were gift packs handed out to guests with L’Oreal Men Expert goodies. I say apparently because I totally missed out on it. Next time!

To check out the finalists in the running to be the Style Icon for 2013, “Like” the CSquared Facebook page (facebook.com/csquared) and cast your votes for them. The grand finale will be held at a Fashion Gala event in Cape Town on the 15th of November where the top 3 #TopSwag finalists will find out who win the title.

 

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