By: Nokubonga Thusi
The world of fashion blogging seems a glamorous one; attending the best events, meeting with PR companies and receiving sponsored clothing from the best brands. I am pretty sure that while most bloggers have legitimately entered the blogosphere to satisfy a greater passion for fashion, we cannot deny that we have been sold by the typical jet setting blogger life.
Only a few bloggers eventually gain the status where blogging can become a lucrative means of making a living but most fashion bloggers lead double lives through drive and passion.
I am a fashion blogger and consider myself a fairly green one. As I learn more about the blogging world and how to make my blog better, I can truly see myself doing this for my entire life. But, on the other hand, I am also an hotelier by profession. Yes, a complete 360 on the fashion spectrum but this is the income that feeds my fashion blogging. Trying to find a balance between the two is really tricky as I work hours on end, almost 6 days a week. It is not always possible to attend the best fashion events or even to shop for the clothing items of the season to create the best look posts. During the free pockets of the day is where updates on the blog are made, quick look posts are styled and social media platforms are managed before bed or work mornings.
During a blogger event a few months ago, I was surprised to discover that most of the bloggers there were literally “bloggers by night”. The room was filled with media professionals, mathematics majors, full time students, entrepreneurs and even race car drivers with a common thread running through the room of fashion blogging. It made everyone suddenly so accessible and the pressure to know all there is to know about fashion disappeared. There was so much more to learn and share with one another. Bloggers like Aimee Song are a classic example of a double life blogger. Her first passion and dream job is to ‘create beautiful spaces for people to live”. An interior designer by profession and a fashion blogger secondary, she initially set out to create a blog to showcase her love for interior design and architecture. After posting some OOTD posts, her fan base grew tremendously, altering her design blog into a fashion blog. Before her status as a “super blogger”, she was a full time student, practicing interior design and blogging on the side.
Double Life Bloggers. This is not to say that bloggers who only blog full time have it easy, as I am sure their blogosphere only gets more and more demanding. But those fashion bloggers without all the required resources, allocated time or big media pull yet but still produce outstanding posts weekly, are to be commended.
How do you balance your blogging with your day to day life?
The artistic expression of a fashion enthusiast. Hotelier and Blogger for Londam-Holland fashion lifestyle blog.