By: Sandy Nene

  • What inspired the name of your blog?

When I was designing my wedding album the back cover page was looking quite bare. I wanted to add a logo or name to the back to make it look more professional. I played around few names and decided that none of them were lovely enough. Then it hit me ‘lovely’, but it just did not look right… I then started creating my own version of the word and finally decided on ‘lovilee’.

  • How long have you been blogging for?

I officially launched lovilee on 1 March 2011, before that I was blogging on the side for about 6 months

  • What difficulties did you come across when you first started blogging?

Finding the best platform for me needs. I started off my blog on a specific blogging platform, but soon realised that it would save me a lot of time and energy moving to WordPress. It was a timeous process, but well worth it.

  • What do you think new bloggers need to know about blogging that most people don’t?
There is sooo much that they need to know that I actually launched a ‘Blogging 101’ series at the end of last year where I aim to share what I have learn’t based on my experiences to date. The most common myth that I think that surround the blogging arena is that it is a fast way to make loads of money, and if that is the reason you start a blog, rather leave it. You need to blog because it is your passion or because you are passionate about what you are blogging about!
  • What would you say has been a highlight of your blogging career thus far?

Being interviewed for both the FairLady and Ideas magazines print publications. You get that fuzzy feeling when you get Facebooked by someone saying that they saw you in a mag!

  • Who are your favourite bloggers?

Sjo, I have quite a few. Other than various photographers and designers’ sites that I follow, I follow Fiona Rossiter from Inspired Living and Nadia van der Mescht.

  • Which is the most read blog post on your blog and why do you think people like it?
Places to do a couple shoot in Pretoria‘ – The wedding industry is booming in South Africa and still growing daily. Most of my readers are Gauteng based and are brides-to-be who are looking for inspiration for their big day. The trend to do a couple shoot / e-session beforehand started about 4 years ago. People use the images for invites, save-the-dates, guest-books or just as loose images on their special day. It also provides  for a great opportunity to get comfortable in front of the camera and with your photographer.
  • What else do you do besides blogging?

I am a wife, a mommy and DIY enthusiast. I keep myself busy {when I have free-time} with crafts for my on-line store on Hello Pretty {www.hellopretty.co.za/lovilee} and collaborate with fellow lovilees on styled shoots. I also consult for the company that I used to work for full-time, now on a part-time basis twice a week.

  • Where do you see your blog in the next two years?

I hope that lovilee will start becoming a household name, but moreover, I hope that people that visit the blog will find inspiration and inspire those around them even more!

  • Do you look at your blog as a business, hobby or as a portfolio?
I run my blog as both a business and a hobby. Inspiring others is something that I enjoy, but without having turned it into a business it would have taken me much longer to get lovilee to where it has grown.


  1. Hi Sandy,
    thanks for introducing all these fabulous bloggers. They are truly inspirational and I enjoy your articles thoroughly (…secretly hoping that one day I have the honour, too) 🙂
    Best wishes!

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