By: Vuyolwethu Dubese
Askies to disappoint, but this positioning that I’ll briefly shed light on has absolutely no connotation to any sexual act – but, everything to do with relationships. Relationships whose roles are enablers in your life and in your career, relationships that can enable your aspirations.
One of the best things to happen to me this year was to position myself at Hashtag Radio, which (some of you may know) I know have a weekday morning slot at from 10h00 – 12h00. This came from the frustration of having been part of a radio station that didn’t understand how I wanted to position myself in radio. Yes I wanted to be a radio host (passionately so), but the environment wasn’t an enabler neither a catalyst for my career. So I quit. What happened after is a story for another day. Fast forward a few months later and I’m in the Hashtag Radio studio interviewing Social Influencer and Author of Mug and Tweet, Rich Simmonds and lucky me, he gave me his book and in it was a quote by one of my favourite people and it read :
“The single biggest problem with communication is the illusion that it has taken place.” – George Bernard Shaw
Simply put, the science of positioning is in communicating, and you can’t afford to place yourself in an illusion. When you attend a particular event or endorse specific tweets (yes, I’m talking to paid-tweet tweeps), you are communicating and distributing a message, a perception – your value, your brand. Positioning is a decision, a strategy. It is calculated, and the result should always equal return.
The goal with positioning is to be seen and to build relationships. And you’ll do that by being knowledgeable about the environment that you are placing yourself in. Always try and be a few steps ahead and be thorough in your research. And, learn to ARTiculate yourself, it’s a craft, it needs practice so don’t expect to be a Picasso at this after two conversations.
After all this is said and done, this festive season, practise strategic positioning with all the events that you’ll be attending. Let’s start there, and we’ll talk again in 2015…