By: Sandy Nene

The wait is finally over! Ster-Kinekor has got the hottest ticket in town, and is giving you the opportunity to get your hands on it right now.

The eagerly awaited Fifty Shades of Grey, starring Dakota Johnson and Jamie Dornan as Ana and Mr Grey, releases locally and across the globe on Friday, 13 February. But, we are giving you the chance to see it first, on Thursday, 12 February at the first ‘Girlfriends’ Getaway’ event for 2015. Then, once you’ve enjoyed it with the girls, you can entice your loved one to take you again, as a special Valentine’s Day celebration on Saturday, 14 February – what more could a girl want?

Even before its launch date, the film is making history on the local Ster-Kinekor cinema circuit. The film has recorded the highest number of pre-ticket sales ever for a ‘Girlfriends Getaway’ event (including in the luxurious Cine Prestige cinemas), resulting in additional cinemas being opened for the event on 12 February. It is also outselling every other film currently on circuit through advance ticket sales. So, you’d better get yours now!

For the most romantic night of the year, the Valentine’s Day screenings will start at fifteen minute intervals, from 19:30 until 21:00 in various cinemas at four major Ster-Kinekor sites – Sandton, Brooklyn, Gateway, Cavendish as well as all Cine Prestige cinemas nationwide. Don’t miss out as we are going to set the mood for an evening of love and passion on the big screen!

As a special spoil for ‘Girlfriends Getaway’, Ster-Kinekor have also opened bookings for the film in its Cine Prestige theatres at The Zone, Sandton and Cradlestone in Johannesburg, The Grove in Pretoria, Gateway in Durban and Cavendish in Cape Town. So, you and the girls can watch Fifty Shades of Grey in the lap of luxury, being waited on hand and foot by the cinemas’ attentive staff. But, you need to book quickly if you want to enjoy this most luxurious of cinema experiences!

When Anastasia Steele (Dakota Johnson), a literature student, goes to interview the wealthy Christian Grey (Jamie Dornan), as a favour to her roommate Kate Kavanagh (Eloise Mumford), she encounters a beautiful and brilliant, yet somewhat intimidating man. The innocent and naive Ana, startled into realizing that she is attracted to him despite his enigmatic reserve and advice, finds herself desperate to get close to him.

Not able to resist Ana’s beauty and independent spirit, Christian admits that he wants her too, but on his own terms. Ana hesitates when she discovers the singular tastes of Christian. In spite of all the embellishments of success, his multinational businesses, his vast wealth and his loving family, Grey is consumed by the need to control everything.

The film is directed by Sam Taylor-Johnson. Two of Beyoncé’s songs – ‘Crazy in Love’ and ‘Haunted’ – are featured on the movie’s haunting soundtrack. The best-selling book on which the film is based has also become somewhat of a global phenomenon. Since its release, the “Fifty Shades” trilogy has been translated into 51 languages worldwide and sold more than 100 million copies in e-book and print—making it one of the biggest and fastest-selling book series ever.

For a special night out with the girls, where you can enjoy this edge-of-your-seat romantic drama together, don’t miss Ster-Kinekor’s ‘Girlfriends’ Getaway’ event. It takes place on Thursday, 12 February, from 19:00, at the following Ster-Kinekor cinemas:

WESTERN CAPE:

Cape Gate | Cavendish | Blue Route | Tyger Valley| Somerset

EASTERN CAPE:

The Bridge – Port Elizabeth

GAUTENG:

The Zone | Sandton | Cresta | Northgate | Cradlestone | Greenstone | Eastgate | Irene | Brooklyn | The Grove |Forest Hill

KWAZULU-NATAL:

Gateway

CINE PRESTIGE:

The Zone | Sandton | Cradlestone | The Grove | Gateway | Cavendish

To make your evening out with the girls on 12 February even more special, there will be lucky draws, hampers and goodie bags to pamper all our ‘girlfriends’.

Remember, with ‘Girlfriends’ Getaway’, no guys are allowed!

Fifty Shades of Grey is also the perfect film for that special Valentine’s Day date night. Remind your date to book tickets for these screenings at Sandton, Brooklyn, Gateway and Cavendish right away, or he could find himself in serious trouble as you enjoy a night out with Mr Grey on your own!

The film releases at Ster-Kinekor theatres countrywide on Friday, 13 February. It carries a 16 LNS age restriction, and the running time is 125mins.

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