By: Matthew Robertson
The weekend of the 27th and 28th of March saw some of the most talented short-film makers come together for a weekend of celebration. Hosted by Mercedes-Benz and the African Pride Hotel (15 on Orange), Cape Town was host to an eclectic mix of spectacular talent, lavish extravaganza and insight into some of the world’s leading luxury brands. The 2015 Mercedes-Benz Bokeh Fashion Film Festival wowed audiences all weekend long with the type of experience usually reserved for those lucky enough to attend international film festivals and awards ceremonies.
The weekend kicked off with presentations by leading industry gurus on a variety of industry-specific topics. Adobe experts proved how valuable the Adobe suit is to an industry benchmarked on perfection. Leading style brands (M.A.C and ghd) offered attendees the chance to indulge in the world of SFX. These, and many more brands, provided Cape Town with a glimpse of what it really means to be involved in the multi-faceted world of brand films.
Bokeh is the aesthetic quality of blurred background imagery in film and photography. There are a variety of organic and synthetic styles that range from the stunningly beautiful, to the harsh and jarring. This juxtaposition of focussed subjects and blurred settings adds an element of almost supernaturalism to the viewers’ experience. Such a combination of intense industry-focus and a surreal setting could not have been better interpreted by the hosts of the evening.
Collected in a stunning Mercedes S500, and transported to a world of unrestrained imaginative expression, the night of the 28th was set to be a milestone in the Cape Town (and surely the South African) film industry. Teased by canapés and cocktails that were convincing enough for Tim Noakes himself to give up dieting, guests indulged in a variety of culinary treats whilst entertained by live musicians in the lobby of the African Pride Hotel.
The awards ceremony began with an introduction from the festival’s founder Adrian Lazarus. He’s a Cape Town local who’s made it his mission to put South Africa on the international fashion film industry’s map. The awards included such items as the Mercedes-Benzcategory (winner: Aiden Whytock) that boasted an astonishing US$10 000 prize!
Ending at club 31, with every festival guest on the guest list, the final evening brimmed with a celebratory atmosphere. I cannot wait to see what they’ll do next year!