By: Sandy Nene
Ajax Cape Town today revealed its new Home and Away kits for the 2015/16 Premier Soccer League season that kicks off next month. Coupled with the unveiling of the adidas kit was the announcement by the club’s official shirt sponsor, Huawei, that it has renewed its partnership with the club for another year.
“We are extremely excited to announce that we have extended our sponsorship with Cape Town’s pre-eminent PSL team for another season,” said Yudi Rambaran, Director of Product & Marketing at Huawei Consumer Business Group South Africa. “Our partnership in the past season has been hugely beneficial to both the club and Huawei, which has also been vindicated by Ajax’s strong showing throughout the season.”
The Ajax Cape Town sponsorship announced last year was the first such deal in South Africa for the global smartphone brand. The team will don its new kit for the first time in its Cape Town Cup fixture against Sporting Clube de Portugal at Cape Town Stadium on 24 July 2015.
The iconic shirt design and simple crew neck collar of the new adidas Ajax Cape Town home jersey pays tribute to the rich history of the club’s Dutch Eredivisie heritage. The new Ajax 15-16 Home Jersey is modern and trendy with a rounded crew neck. In true Ajax fashion, the jerseys design boasts the traditional red chested middle with white side trimmings.
The new Solar Green Ajax Away jersey boasts an eye-catching colour combination to stand out on the pitch. adidas combines the main colour Solar Green with white three stripes on the sleeves, a white v-collar and white sleeve cuffs. The adidas Performance logo on the front and the famous Ajax crest are black, while the bottom of the new Adidas Ajax jersey has a black stripe.
“We are proud to once again partner with Ajax Cape Town in producing beautifully designed modern jersey for the upcoming 2015/2016 season,” commented Adrian De Souza, Senior Category Manager Football at adidas South Africa. “We believe that the jersey will be well received by the players and assist them in improving on their good form of 2014/2015 season.”
“Ajax is proud to see the maintenance of its iconic red and white design of the home jersey. At the same time, we believe that adidas has surpassed expectations in being the difference and in creating a striking away kit that we are all excited about,” said Milo Boer, PRO at Ajax Cape Town.
Rambaran said Ajax Cape Town is a perfect fit for the brand on numerous fronts. Firstly the links to the prestigious UEFA Champions League through the local club’s association with Ajax Amsterdam position it as a premier brand.
“More importantly, though, Ajax Cape Town’s profile as a young, dynamic team that challenges the status quo and fearlessly tackles obstacles is perfectly aligned with our core brand values,” he said. “The investment in young players and a desire to establish strong role models in the local communities are also values that we appreciate and pursue.
“We believe we have found the perfect partner to demonstrate the Huawei ‘Make it Possible’ slogan.”
The sponsorship deal will benefit players who will be provided with Huawei devices and accessories, and therefore become brand ambassadors although Ajax Cape Town fans can expect to see even greater brand activation campaigns being rolled out in the coming season.
This is considered an integral part of the partnership with the club, with the intention to build high profile campaigns and platforms that will bring the fans even closer to their football heroes.
“We firmly believe in building brand affinity through close engagement with our consumers, and Ajax Cape Town enables us to build unique experiences that demonstrate our world-beating technological innovations that a tech-savvy, youthful audience can appreciate,” Rambaran said. “We look forward to another season of taking fan engagement to the next level and helping Ajax Cape Town build on the love the deep affection it has already generated with its supporters.”
He added that the continuation of the Ajax cape Town is further demonstration of Huawei’s commitment to South Africa, its consumers and sports lovers.
The adidas kit features ground-breaking technologies beyond simple aesthetics that is sure to give Ajax Cape Town players an edge on the pitch. This technology is found in the adidas ClimaCool composed of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin ensures that athletes stay cool despite body heats rising during exercise.
The new Home and Away kit is now available at adidas Performance stores as well as many sports retailers countrywide at a recommended retail price of R649.