By: Sandy Nene

Winning image by Viktor Bobchev (@illuminationjozi)

Popular Scotch whisky brand Scottish Leader recently brought its ‘new perspectives, richer possibilities’ positioning alive in a very real way in Newtown, Johannesburg.

The event, dubbed the Scottish Leader Whisky Underground Insta-meet, literally took place under a bridge, in the Carr Street private servitude area, and saw famous South African Instagrammers, Ofentse Mwase (@unclescrooch) and Levon Lock (@levonlock), sharing their extensive photographic prowess with a group of up-and-coming Instagrammers invited by the brand.

Here’s our quick Q&A with one of the Winner Instagrammer, Viktor.
Viktor Bobchev

Viktor Bobchev

What did you learn from being part of this insta-meet? One thing I learn’t was that not all brands are the same. I was pleasantly surprised by the down to earth and open nature of the organisers and people involved in the event. It taught me to expect the unexpected.

Did you meet some of your favourite Instagrammers? Indeed! Ofentse Mwase (@unclescrooch) is one of South Africa’s best. His photography inspires me!

Who is your favourite local Instagrammer? Sadly, it’s impossible for me to choose one! There are so many Instagrammers doing different things, who are just so great at their chosen fields! South Africa has such talent that it would be shameful to isolate just one individual.

And international? Although Instagram is just one of the ways he displays his work, other than it being published globally, Steve McCurry for me is a true inspiration. Check his work out if you haven’t already.

Do you use any apps to edit your pictures? I use Adobe Lightroom, to make slight light manipulations. I avoid Photoshopping elements in or out of my images – I like to keep things real.

Are your images mostly taken by phone or camera? I shoot everything on my Nikon D7000. At times I will resort to shooting on old film cameras!

What do you enjoy about taking photos? I love the fact that in one thousandth of a second, I can document a moment that will not repeat itself anywhere ever again.

When not playing around with your lens, what are we most likely to find you doing? When I’m not using my camera, I am busy editing photographs, or working on finishing my degree! And there will always be music in the background.

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