Global Sports Brand PUMA keeps the flame alive and continues to inspire confidence in women everywhere with their ‘DO YOU’ campaign for Spring-Summer ’17. Working once again with International Model, Actress, Activist and Brand Ambassador Cara Delevingne, the campaign encourages women to stay true to themselves, make their own rules, and never take ‘no’ for an answer. It creates a conversation that encourages women to be confident, motivated, and never willing to compromise on anything from their personal style to their workouts to their life.
Living up to the mantra that the ‘only way to be you is to #DoYou’, the campaign shows Cara in her natural, candid element, wearing pieces from PUMA’s latest Women’s Sportstyle and Bodywear ranges which she styled herself.
Cara stresses that you should dictate your own destiny, from your attitude towards life down to your personal style. You should look through the same lens when you make fashion choices. “It’s about finding yourself. It’s good to be inspired and look up to people but to find what really makes you happy, no matter what that is, don’t follow the crowd,” she adds.
Cara completes her look with the sweeter side of the court classics. The Suede Heart features a soft suede upper and finished-off with thick velvety laces that create the perfect bow. Available in pastel colourways of Aruba Blue, Prism Pink and Soft Fluo Yellow.
The ‘DO YOU’ Spring-Summer ’17 campaign launches this month featuring the Suede Heart as a key footwear piece. The sneakers will be available from April at PUMA stores, Sportscene and selected retailers nationwide for R1 699.