Subcultures form and expand due to the fundamental human need to belong to a people. But why don’t we know enough about that form and originate in Africa. Do we know if subcultures commercialized by mainstream media are even real? What defines the stereotype or subcultures on the continent? This is what SUBS has set out to uncover.
SUBS is a new original doci-series from new YouTube channel, REconnecteD TV. It’s creators find out how the truth behind fashion stereotypes and subcultures across Africa.
The first episode is up and is set in Braamfontein in Johannesburg. Braam pedalled by mainstream media as being the gentrified hipster and known creative hub of the city and therefore its residents are expected to dress a certain way. But go there and it isn’t streets drenched in hipsters and fashion influencers in the latest Instagram trends. So, what is the truth?