Step in and sit on the couch with our bubbly 24 –years- old Zulu maiden who was born and raised at Esikhawini in the North side of KwaZulu-Natal. Aphelele Chonco is a Durban based passionate Fashion, Branding and Blogging personnel.

By: Nosipho Ntombela

Tell us about your journey as a young fashion designer; It has been a very long and interesting one, because I have always known that I wanted to become a fashion designer.  It has also been quite eventful and filled with so many lessons – inside and outside of the classroom. I absolutely love it!

What inspires your fashion style? It has to be a Woman’s body, all shapes and forms found in nature.

You were recently awarded a mentorship by The Durban Fashion Fair (DFF), tell us more about itOh yes, I am too grateful for this opportunity! Alright, so I applied to be part of the 2018 Design Mentorship Programme, went through an interview and screening process with them and praise God – I’m in!

What do you want to achieve from the mentorship? I plan to pick up as much information as I possibly can that will help me in establishing and running my fashion business.

You also founded the inside women Blog, what brought the idea? Well I had been blogging for about 3 years and I had fallen in love with the ‘blogosphere’ and with the idea that through blogging I am able to share my stories/options/views with the whole world – isn’t that great? So I immediately wanted to create a platform where more South African ladies could gain that freedom too!

In three words describe your life right now? Peaceful, eventful and beautiful.

What are your short-term and long-term goals? Short-term: learn as much as I can, wherever I am in order to achieve my long-term goal of becoming the biggest and best academic and entrepreneur I can be.

Where do you see yourself in 2020? Woah, that’s in two years right? I see myself having completed my master’s degree, having established my company Up_phelele and running a locally loved and international blog (

Name one thing that you regret and advice today’s youth on it; I honestly have no regrets and I believe it is because when I was younger I took this piece of advice which is what I’ll pass on to today’s youth: Live your life slowly and steadily – there’s absolutely no rush.

Out of everything in this world, what is it that you cannot live without? Family, they are my primary source of love, strength and happiness.

1 Comment

  1. Oh yaaas 👊🏾 Thank you so much for this interview 🌹

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