Step in and sit on the couch with our bubbly 24 –years- old Zulu maiden who was born and raised at Esikhawini in the North side of KwaZulu-Natal. Aphelele Chonco is a Durban based passionate Fashion, Branding and Blogging personnel.

By: Nosipho Ntombela

Tell us about your journey as a young fashion designer; It has been a very long and interesting one, because I have always known that I wanted to become a fashion designer.  It has also been quite eventful and filled with so many lessons – inside and outside of the classroom. I absolutely love it!

What inspires your fashion style? It has to be a Woman’s body, all shapes and forms found in nature.

You were recently awarded a mentorship by The Durban Fashion Fair (DFF), tell us more about itOh yes, I am too grateful for this opportunity! Alright, so I applied to be part of the 2018 Design Mentorship Programme, went through an interview and screening process with them and praise God – I’m in!

What do you want to achieve from the mentorship? I plan to pick up as much information as I possibly can that will help me in establishing and running my fashion business.

You also founded the inside women Blog, what brought the idea? Well I had been blogging for about 3 years and I had fallen in love with the ‘blogosphere’ and with the idea that through blogging I am able to share my stories/options/views with the whole world – isn’t that great? So I immediately wanted to create a platform where more South African ladies could gain that freedom too!

In three words describe your life right now? Peaceful, eventful and beautiful.

What are your short-term and long-term goals? Short-term: learn as much as I can, wherever I am in order to achieve my long-term goal of becoming the biggest and best academic and entrepreneur I can be.

Where do you see yourself in 2020? Woah, that’s in two years right? I see myself having completed my master’s degree, having established my company Up_phelele and running a locally loved and international blog (

Name one thing that you regret and advice today’s youth on it; I honestly have no regrets and I believe it is because when I was younger I took this piece of advice which is what I’ll pass on to today’s youth: Live your life slowly and steadily – there’s absolutely no rush.

Out of everything in this world, what is it that you cannot live without? Family, they are my primary source of love, strength and happiness.


  1. Oh yaaas 👊🏾 Thank you so much for this interview 🌹

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