By: Sandy Nene

Image: Nhlonipho Zondi

Image: Nhlonipho Zondi

Those of you who follow me on social media or have met me will know how much I am of a die hard fan for local music especially Gqom. So when I saw on social media that Durban will be hosting the very 1st Gqom In Concert I knew that I had to attend. I was one of the few media personalities invited to the Joox Lounge where we were well catered for, took a ton of images at their photobooth and cheered to some of my favourite Gqom jams.

Wow – what an amazing time I had at Gqom Concert invited by Joox – it was my first knowledge of them and yes I am blown away at the way they are taking music to another level . It certainly is exciting times in the Entertainment Industry – Ayanda Mthiyane

Mobile music streaming app, JOOX, launched in South Africa only last year, JOOX is fast becoming one of the biggest music streaming services in the country, thanks largely to the app’s strong focus on local content and its authentic support of local artists and music.

I asked one of my favourite acts, Artchild about her whole experience and this is what she had to say;

Artchild Performing. Image: Sim Ntombela

Artchild Performing. Image: Sim Ntombela

As one of the people who performed, which performance was your favourite? Everyone brought their A game , I could not choose a favorite performance from that night. I was so happy to see so many female artists share such a stage & platform.

Why should there be another Gqom Concert? There should be another gqom in concert to showcase more of what gqom has to offer. I feel gqom is evolving and such platforms are vital so that the public can be kept up to speed about everything

As a Gqom artist, do you think brands are investing enough on Gqom events? As much as gqom has blown up, but I feel that gqom events aren’t investing enough on up coming artists in the street… which is where gqom started. There’s so much more variety to gqom that hasn’t even been explored yet.

GQOM IN CONCERT was held at The Pavillion Mall in Durban and featured some of the best Gqom artists you can experience, including Distruction Boyz, Artchild, Rude Boyz, Lusiman, DJ Gukwa, DJ Thukzin and many others.

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