The prestigious Bokeh South African International Lifestyle and Fashion Film Festival continues to grow in size, recognition and projects. The 5th year of the festival promises to be the best yet and sees premium cider brand Savanna Loco come on board as the new Presenting Sponsor and a slight shift in focus from primarily focussing on fashion films to lifestyle and fashion.
Design, Music and Technology are now added to Fashion and Film as the five core pillars that make up the festival.
Three exciting run up events will launch the new festival; the media launches will take place in Cape Town on the 03 May, Johannesburg on the 10 May and Durban on the 12 May 2018.
With Savanna Loco now on board, the festival bids farewell to a fruitful Headline Partnership with Mercedes-Benz, after four years as the presenting sponsor and successfully bringing meaningful awareness to both the brands.
“The relationship with Mercedes-Benz has lead us to this point, where we welcome a new direction to the festival as a lifestyle brand and are excited to introduce new avenues, such as Bokeh Fashion Film TV,” says Bokeh festival founder Adrian Lazarus.
Marshal Barends, Brand Manager of Savanna Loco comments: “Savanna Premium Cider is pleased to be associated with the 2018 Bokeh South African International Lifestyle and Fashion Film Festival, a festival that strives to create a strong platform for local and international fashion and film designers to showcase their talents and be given the opportunity to express themselves in an “unapologetically different” way.
As a one of the biggest cider brands in South Africa Savanna has always supported local talent and being known as the cider brand that’s different and “unapologetic” our association with Bokeh will continue to elevate our premium positioning in the lifestyle market.”
As well as a TV show, this year, the festival is excited to be publishing the third edition of the Bokeh Magazine, which will launch at the main red-carpet gala events taking place in both Johannesburg and Cape Town this September.
Selvin Govender, Marketing Director of Mercedes-Benz Cars comments: “At Mercedes-Benz our customer remains our most reliable and trusted advocate and therefore we desire to be more than a premium luxury brand. We aspire to deliver authentic experiences. Our partnership with Bokeh Fashion Film Festival is very much a continuation of our ongoing commitment to providing our customers with added value. We’re focused on creating and sustaining long-term collaborative relationships with partners such as Bokeh that promote innovation and creative excellence.”