Three of South Africa’s most stylish, glamourous and innovative personalities, and Courvoisier Lumiere – Bonang Matheba, David Tlale and Anatii – arrived back in the country last week, after four days in New York,experiencing the sights sounds and endless magic of the city that never sleeps, including an extraordinary street fashion runway show by David Tlale around New York Fashion Week.
The four day schedule featured all the classic New York elements: fashion, iconic landmarks, art and history all elevated by the luxury of Courvoisier.Highlights included the Lumiere enjoying a helicopter tour of Manhattan followed by a specially curated fashion exhibit featuring gowns from this year’s Met Gala.
The allure of Blonde nightclub, sophistication of Fig & Olive restaurant and the undeniable cool of SoHo house, meanwhile, all served to satisfy theCourvoisier Lumiere, and they weren’t the city’s only charms. Entrepreneur, socialite and New York native Livelle Collins was on hand to accompany Bonang, David and Anatii through his favourite spots, including brunch at the exclusive Baccarat Restaurant and to the Telfar fashion show.
“New York has an undeniable cool and incredible energy. As Courvoisier Lumiere we brought our country’s attitude to the occasion and, in return, received the acknowledgement that Africa is now a big part of the global narrative,” said Bonang Matheba.
While every moment – special in its own way – was worth celebrating, the triumph of the trip was David Tlale’s return to New York Fashion Week. The brand that embodies delicate yet striking textures, innovative designs and silhouettes that challenge and inspire, eschewed New York Fashion Week norms by forgoing the runways of Manhattan in favour of the streets themselves.
In his audacious street runway show, Tlale used 15 models, all of whom travelled to two iconic New York locations – Times Square and the Highline, a former raised railway line turned park – as the setting to reveal his dazzling new spring/summer collection, “Azania”, in New York Fashion Week.
With no other designer having showcased at New York in multiple locations in one day, David Tlale once again set himself apart as not only one of the country’s most important fashion designers, but an invaluable voice in spreading the African narrative to a global audience.
“Returning to New York is always a rewarding and validating experience – especially during fashion week. Sharing the stage – if you will – with the world’s foremost creative minds is nothing short of surreal. To be able to take my collection to the streets allowed me to express myself in a totally different way and that the people loved it was a big bonus!” said Tlale.
An undeniable fashion capital, New York Fashion Week provides a platform for the biggest names in the industry to set the trends for upcoming seasons. Veteran icons like Versace, Gucci and Dior share equal billing with more contemporary favourites like Raf Simons and Virgil Abloh’s Off White. It’s a melting pot of talent, creativity and excellence that David and the Courvoisier family were delighted to be a part of.
With the trip now behind them, the Lumiere look forward to creating more #CourvoisierMoments to share with their fans here at home.