Dabs, Boots, And Beds Win On Social Media
May08

Dabs, Boots, And Beds Win On Social Media

“Your best T-shirt should be like your bed; it just feels like you are home when you are in it.” Ashton Kutcher Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed...

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Profile: Corrine Bennett, General Manager At CBR Marketing
Mar31

Profile: Corrine Bennett, General Manager At CBR Marketing

There’s no such thing as digital marketing, Corrine Bennett, CBR’s Marketing Solutions’ newly appointed GM – Client Services and Relationship Management, told stunned University of Johannesburg marketing students. She was making a point. “When people say we need to focus on digital or grow in digital marketing, they’ve missed the boat. We cannot afford to think of digital marketing as a channel any more – it’s an intrinsic part of the...

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Profile: Dirk Visser, Head of Social Media At CBR Marketing
Mar08

Profile: Dirk Visser, Head of Social Media At CBR Marketing

The learning curve for Dirk Visser, Head of Social Media at CBR Marketing Solutions, has been steep and exciting since he joined the company with limited experience but lots of enthusiasm in 2013. He started as a social media specialist and in 2015 was promoted to his new position. He now heads a team of 11 – the biggest department at CBR, a company that specialises in digital marketing, which includes social media marketing, search...

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Amy Meyer – Head Of Content, CBR Marketing Solutions
Dec07

Amy Meyer – Head Of Content, CBR Marketing Solutions

By: Sandy Nene Companies wanting to make an impact in the digital space need to know their medium and know their audience – in equal measure. That’s according to Head of Content for CBR Marketing Solutions, Amy Meyer, who says that, for every medium there must be a different strategy and a different approach, which goes for the different audiences as well. Understanding who you are speaking to and how you’re speaking to them will make...

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Tamsyn Friedman | Giving A Digital Marketing Company Running Shoes
Oct28

Tamsyn Friedman | Giving A Digital Marketing Company Running Shoes

By: Sandy Nene Tamsyn Friedman has embraced the mantle of Group Marketing Manager for dynamic digital marketing specialist, CBR Marketing, having been part of the company’s strong organic growth for close on five years – and recognised the need for the marketing company to market itself. “It was a case of shoemaker’s children going barefoot,” explains Tamsyn. “We were so busy creating marketing strategies, campaigns and platforms for...

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