5 International Fashion Bloggers I Enjoy Following
Jul03

5 International Fashion Bloggers I Enjoy Following

By: Lungile Moyo I don’t know if it’s just me, but every couple of months I go through this thing where I just want to change everything about my wardrobe. Not only do I want new clothes, I want a whole different style! I don’t know if it’s the things I see on Instagram, Pinterest or you super cool fashion bloggers hey, but now that it’s winter, that feeling is stronger than ever, and you’re lucky if you can keep me away from the...

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Are Bloggers In South Africa Getting The Credit They Deserve?
Nov11

Are Bloggers In South Africa Getting The Credit They Deserve?

By: Nokubonga Thusi What about the bloggers? Does the industry recognise the importance of fashion bloggers and their appeal?  For most people, fashion bloggers are seen as aspirant celebrities playing dress up who are obsessed with taking selfies.  Although there is a minute truth to this, the fashion blogger serves a much greater purpose in the industry as a whole. Fashion bloggers are the public working in the industry as both...

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5 Questions With 5 South African Influential Bloggers
Nov07

5 Questions With 5 South African Influential Bloggers

By: Sandy Nene There are many South African bloggers who have built a great name for themselves, with a great following and intriguing blog posts. I thought I should chat to some of the country’s most respected bloggers. Of course your blog can’t be ranking high on google if you’ve only been blogging for a few months, it takes courage and hard work for you and your blog to be recognised and if blogging is your true...

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The Double Life of Fashion Bloggers
Nov04

The Double Life of Fashion Bloggers

By: Nokubonga Thusi The world of fashion blogging seems a glamorous one; attending the best events, meeting with PR companies and receiving sponsored clothing from the best brands.  I am pretty sure that while most bloggers have legitimately entered the blogosphere to satisfy a greater passion for fashion, we cannot deny that we have been sold by the typical jet setting blogger life. Only a few bloggers eventually gain the status...

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Louis Vuitton, Irony and Aimee Song

By: Khensani Mohlatlole Aimee Song is a fashion blogger in the ranks of Leandra Medine, Chiara Ferragni and Kristina Bazan. You know, the girls that started out with humble Blogspot beginnings—their boyfriend and a little camera snapping photos advising the average civilian as to why tube tops shouldn’t be paired with Uggs—and now earn thousands every time someone clicks a mouse or ‘oohs’ and ‘aahs’ at a pair of cap-toed boots, score...

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